EXPERIENCED MARKETING
STRATEGY GUIDANCE
Helping small to medium businesses
navigate the complex world of marketing
Is your business achieving it’s growth aspirations? Do you have a strategic plan in place to achieve your objectives?
We can help with no nonsense, affordable marketing strategy guidance, or a Fractional Chief Marketing Officer (CMO) might be right for you.
We have big consulting firm experience, with small firm pricing.
TAILORED STRATEGIC MARKETING SERVICES
FRACTIONAL C.M.O. (CHIEF MARKETING OFFICER)
The affordable alternative to hiring a full time Marketing Manager
Every business needs an experienced Marketer to guide their marketing strategy, and execute the activity plan. A ‘Fractional’ CMO is a popular solution where your CMO position is outsourced to an experienced consultant, to work inside your business for a fraction of the working week (ie 1 day per week).
A Fractional CMO helps businesses develop and execute strategic marketing plans, build brand awareness, drive growth, generate leads and manage teams, on a flexible, contract basis.
CR Marketing Consulting Fractional CMO offer will help you with:
FULL AUDITING OF MARKETING AND ADVERTISING ACTIVITY:
✔ Reviewing competitor brands, messaging & tactics
✔ Assessing your brand positioning & brand health
✔ Unique Selling Points - how do you stand out, then creating a compelling brand story
✔ Defining your audience, profiling your customers
✔ Review of current marketing activity effectiveness and ROI
THEN BUILDING A STRATEGIC PLAN, AND EXECUTING IT:
✔ Developing a Strategic Marketing Plan
✔ Developing an annual activity calendar
✔ Executing marketing activities
✔ Finding strategic partners for execution activities (if applicable)
✔ Managing junior marketing staff (if applicable)
BRAND SUCCESS BLUEPRINT
Attracting customers by making your brand irresistible
Are you clear on why your business is attractive to potential clients, or not attractive? What differentiates your brand from your competitors? Would more potential clients buy from you, if they understood what was great about your brand?
What your brand stands for is more than just a tagline, and identifying your Unique Selling Propositions (USPs), and therefore how you talk about your brand is critical for sustainable growth. It sounds straightforward, but a lot of businesses struggle to nail this down, no matter how long they’ve been in business. With this package, CR Marketing Consulting will help you with:
✔ Reviewing competitor brands, messaging & tactics
✔ Assessing your brand positioning & brand health
✔ Unique Selling Points - how do you stand out?
✔ Defining your audience, profiling your customers
✔ Creating a compelling brand story
MARKETING ACTIVITY TUNE-UP
Choosing the right marketing tactics for your business
Do you have a marketing plan that that guides your marketing activity for the year? What’s the big picture in terms of business growth objectives, and do you have a roadmap as to how you’re going to achieve those goals? Are you overwhelmed with all of the different marketing options out there?
For mMany businesses, marketing activity is ad-hoc. Throwing things against the wall to see what sticks. This is an inefficient way to run your marketing activity, and can be costly! With this program, CR Marketing Consulting will do a deep dive into what your current marketing activity is achieving for you, and build a strategic marketing plan to help you achieve your goals. Specifically, we will look at:
✔ Defining your target market, so that you’re talking to the right people
✔ Review your current marketing tactics, and any agencies that you use
✔ Help define a brand investment strategy
✔ Build a strategic marketing plan, recommend tactics
✔ Build a proposed activity calendar
SMALL BUSINESS MARKETING STRATEGY HEALTH CHECK
Budget friendly, fast one day marketing health check
For businesses that are just starting out and need some advice, or businesses that want to ‘pick the brains’ of a professional. Why should a customer choose you? What messaging should you use? What options do you have for advertising?
Our marketing strategy health check includes a half day workshop with you, plus pre workshop research and strategy development time for our consultant, which will help you:
✔ Define your target market
✔ Differentiate your brand - why should a customer choose you?
✔ What messaging should you be using?
✔ How to best reach your target market
Book a free, no obligation 30 minute chat to discuss how we can help you.
CONTACT US FOR A CHAT
The essence of strategy is deciding what not to do.
- Michael Porter