If potential clients understood our brand story better, they’d definitely buy from us. Our current clients don’t fully understand how compelling our brand promise is.

Our BRAND POSITIONING BLUEPRINT program will delve deep into your competitors, how they look or “show up”, what messages they use and which marketing tactics they go to market with. From there, we’ll map out your industry on a brand positioning map. This helps us determine if what you’re selling is truely differentiated to your competitors, or is it “same same”. What is the white space or opportunity areas in your category? What are your Unique Selling Points? How unique are they? We then take all of this information and recommend and brand story and specific messaging for your brand to be using when it communicates to your customers.

Marketing is overwhelming, and expensive. Are the things I’m currently doing right, and effective? Are there other things I should be doing?

Our BUSINESS GROWTH THROUGH MARKETING TACTICS program will firstly look at who your target market is, and define them through buyer personas. We then do a thorough investigation into your current marketing tactics, the agencies you use and the money you spend to determine the effectiveness of each tactic. Once completed, we’ll recommend which marketing tactics you should be using (this differs from business to business), and build a strategic marketing plan and activity calendar for you.

I’m managing marketing people, but I don’t have a marketing background. How do I know if they’re doing a good job? How do I coach them?

Our MARKETING STRATEGY MENTOR program will look at the brand management practices your company uses, as well as it’s marketing processes - what is your annual planning process? Approvals process? From there we’ll learn the ins and outs of your marketing strategy, your overall business and portfolio strategy, so we can understand what you’re trying to achieve, and whether the team around you are best placed to assist with that. We will interview each of your marketing team members, and (delicately) assess their capabilities and weaknesses. From there we’ll make recommendations and coaching strategies.

A business my size can’t afford to spend a lot on consulting. I just need a quick health check on my small business’ marketing strategy.

Our SMALL BUSINESS MARKETING STRATEGY HEALTH CHECK program is designed to cover as many aspects of marketing strategy, in a short period of time. Working with you, we’ll define who your target market is, why should a customer choose you, what messaging should you be using and what methods are best for you to reach your target market. A four hour workshop facilitated by our consultant is preceded by two hours of research on your brand and industry, and followed by two hours of collating and interpreting the data and insights worked through in the workshop. You’ll be left with a solid strategic marketing plan that you can implement.