The full ‘kit and caboodle’ marketing consulting program. Comprises the following phases and elements:

Phase 1 - Brand Review (Review the past, ideally completed on site at your offices):

• Business strategy & performance review

• Current marketing investment and activity review

• Competitive environment

• USP (Unique Selling Points) and messaging review

• Understanding your brands - positioning, architecture, equity & brand management

• Portfolio analysis & management

• Customer and Channel analysis

Phase 2 - Strategy (recommendations from review stage, crafted into “Growth Pillars”):

• Insights & recommendations

• Investment strategy

• The brand problem

• Marketing processes review

• Brand positioning map

Phase 3 - Tactics Selection (how to execute the recommendations):

• Marketing tactics recommendations

• Develop marketing activity plan

• Step by step instructions & timeline gantt chart

• Reporting & cadence recommendations (evaluation)

Presentations are given at the end of each phase, to ensure our clients are happy with the work done to date before we proceed to the next phase.

Free initial consultation available to give more information on the program.

Price includes consulting time & presentations, excludes GST. Additional fees for travel expenses outside of Melbourne.

Enquire: info@crmarketingconsulting.au